Effective Date: November 15, 2015

Your privacy is very important to us. This Privacy Policy (“Policy”) explains how information about you is collected, used and dislocated by ABS Avalanche Rescue Devices, Inc. (“ABS”, “we”, “us” or “our”). ABS is committed to protecting the privacy of personal information of identifiable individuals who visit the www.abs-airbag.com/us/ website (the “Site”) or other online or mobile services or applications (“Services”), sign up for newsletters, shop in our online store, or otherwise interact with us. Amendments to this Policy will be posted to the Site and will be effective when posted. Your continued use of the Site following the posting of any amendment to the Privacy Policy shall constitute your acceptance of such amendment.

Consent and Information Collection and Use

When you visit the Site and/or place an order, we may ask for personal information that will be used for purposes set out in this Privacy Policy.  Some information is also automatically collected, such as your Internet Protocol ("IP") address, your operating system, the browser type, the address of a referring website, and your activity on the Site.  We treat this information as personal information if we combine it with or link it to any of the identifying personal information mentioned above.

By providing personal information to us, you consent to the collection, use and disclosure of such personal information as specified in this Privacy Policy. Without limiting the foregoing, we may on occasion ask you to consent when we collect, use, or disclose your personal information in specific circumstances. Sometimes your consent will be implied through your conduct with us if the purpose of the collection, use or disclosure is obvious and you voluntarily provide the information. We do not knowingly collect the personal information from anyone under the major age of consent in the jurisdiction of residence of the individual or determined based on the address of such individual.

We may store and process personal information in the United States and other countries.

We may use your personal or account information for the following purposes:
•    to process and fulfill your order(s), including without limitation to send you emails with respect to your order and/or to confirm your order status and shipment;
•    to process product returns or exchanges;
•    to create, manage and control your account information;
•    to administer and fulfill contests, loyalty programs, and other promotions and programs in which you participate;
•    to help us address problems with and improve the Site, and/or our products and services;
•    to enhance your shopping experience or to help us learn more about your shopping preferences;
•    to request feedback and otherwise contact you about your use of the Site;
•    to notify you about important changes to our Site;
•    for our internal business purposes, such as to analyze trends and statistics, for audits, to develop new products, to enhance our websites, to improve our services, to identify usage trends and to determine the effectiveness of our promotional campaigns;
•    to protect the security or integrity of our websites and our business;
•    to prevent, detect and investigate activity and transactions that are suspicious, fraudulent, or violate our Terms of Use;
•    to contact you if necessary regarding your transactions with us, changes to our terms, conditions, and policies and/or for other administrative purposes;
•    to respond to your requests for customer service;
•    in an emergency situation to protect your personal safety or that of site visitors or any third party;
•    in connection with, or during negotiations of, any merger, sale of ABS' assets, financing or acquisition, or in any other situation involving the transfer of all or part of the business assets of ABS;
•    with your consent when required, to communicate with you and to send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with such communications; or
•    as required or authorized by law.

Sharing of Personal Information

If you place an order through the Site, we may share your personal information with certain service providers, including without limitation outside shipping companies, vendors, consultants and credit card or payment processing companies ("Service Providers"), in order to bill and ship your order, but we do not provide any more information than is necessary for these purposes.  When we engage Service Providers who manage customer information on our behalf and/or perform services on our behalf, such as conducting surveys, sending communications or helping prevent fraudulent transactions, we may share your personal information with such Service Providers under the requirement that such personal information is used only to provide services to us.

We are not responsible for the actions of any independent third parties you may choose to engage with directly, nor are we responsible for any additional information you provide directly to any third parties, and we encourage you to become familiar with their privacy practices before disclosing information directly to any such parties.

Rights to Your Information

We strive to ensure that any personal information we retain and use is accurate, complete and up-to-date as necessary for the purposes for which we will use it.  If our records regarding your personal information are inaccurate or incomplete, we will amend that information at your request.

Aggregated Data

We may also use your personal information and Site usage statistics to generate aggregated data for internal use and for sharing with others on a selective basis. “Aggregated data” means records which have been stripped of information potentially identifying customers or users, and which have been manipulated or combined to provide generalized, anonymous information. Your identity and personal information will be kept anonymous in aggregated data.


The Site may contain links to other sites. This Privacy Policy does not apply to other sites and we are not responsible for the privacy practices or the content of such sites. We encourage you to read the privacy policy of linked sites prior to providing them with personal information.  Their privacy policies and practices may differ significantly from our policies and practices.

Cookies and Log Files

We may use cookies and log files to track user information. Cookies are small amounts of data that are transferred to your web browser by a web server and are stored on your computer’s hard drive. We use cookies to track which page variant a visitor has seen, to track if a visitor has clicked on a page variant, to monitor traffic patterns and to gauge popularity of website pages and options.  We will use this information to deliver relevant content and services to you.

Most web browsers are set to accept cookies by default.  If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies.  If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site.

This website uses Google Adwords

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who have not completed a task on our site, for example using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the ABS website. Any data collected will be used in accordance with ABS`s privacy policy and Google’s privacy policy. You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Facebook-Plugins / "Like-Button"

Our web presence includes integrated plug-ins of the social network "Facebook" (http://www.facebook.com, Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA and/or http://de-de.facebook.com, Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2 Ireland). Facebook plug-ins are identifiable by the Facebook logo and/or by the so-called "Like" button on our website.

When you visit our website, a direct connection between your browser and a Facebook server is established via the plug-in, whereby Facebook will receive the information that you have visited our web presence with your IP address. If you click on the Facebook "Like" button while you are logged into your account at Facebook, you will be enabled to link content of our website in your Facebook timeline or your Facebook profile. Thus, Facebook will be able to associate and/or connect your visit to our website with your Facebook account.

You can find an overview of the Facebook plug-ins here: here: http://developers.facebook.com/docs/plugins/. We point out that we as the providers of this web presence will not receive any information on the content of the transmitted data and their utilization by Facebook.

Further information can, however, be found in the Facebook Data Privacy Statement at http://de-de.facebook.com/policy.php .If you do not want such a linkage of your visits to our website with your account on Facebook, kindly log out from your Facebook account beforehand

Change of Ownership or Business Transition

In the event of a change of ownership or other business transition, such as a merger, acquisition or sale of our assets, your information may be transferred in accordance with applicable privacy laws.


We will strive to prevent unauthorized access to your personal information, however, no data transmission over the Internet, by wireless device or over the air is guaranteed to be 100% secure.  We will continue to enhance security procedures as new technologies and procedures become available.

We strongly recommend that you do not disclose your account information, including your password, to anyone.

Please remember that you control what personal information you provide while using the Site. Ultimately, you are responsible for maintaining the secrecy of your identification, passwords and/or any personal information in your possession for the use of the Site. Always be careful and responsible regarding your personal information. Please advise us immediately if you believe your password has been misused.

We are not responsible for, and cannot control, the use by others of any information which you provide to them and you should use caution in selecting the personal information you provide to others through the Site. Similarly, we cannot assume any responsibility for the content of any personal information or other information which you receive from other users through the Site, and you release us from any and all liability in connection with the contents of any personal information or other information which you may receive using the Site. We cannot guarantee, or assume any responsibility for verifying, the accuracy of the personal information or other information provided by any third party. You release us from any and all liability in connection with the use of such personal information or other information of others.

Choices Regarding the Use of Your Information

You may "opt out" of receiving marketing or promotional emails from us by following the instructions in those emails or by emailing [insert relevant ABS email address].  If you opt out, we may still send you non-promotional emails.

Contact Us

If you have any questions or suggestions regarding our Privacy Policy, please contact us 

ABS Avalanche Rescue Devices Inc.
#9 - 5352-273A Street 
V4W 0A9 Langley
BC Canada

Phone: +1 604 626-0229
Fax: +1 604 626-4711
Email: canada@abs-airbag.com